Through an imposing monogram, the design of the visual identity Jeske Realty sought to add to the brand the perception of the union between the expertise of its founders in the real estate and financial markets with the credibility of a differentiated service that prioritizes the client’s return on investment and its total satisfaction. With personalized lettering, its typographic structure was exclusively designed for the brand, reflecting an approximation of traditional and contemporary aspects and transmitting a broad vision of in-depth knowledge in the new company’s area of operation. The exploitation of images of high-end real estate properties in institutional communication is part of the company’s strategic direction to lead this segment. For the launch of the company in the market, the invitations to the cocktail party were sent by WhatsApp,